For effective extension of technologies it is utmost important that it should be based on the needs of end users. As it is the basic principle of extension that any extension programme should be based on needs and interest of the client. In the present study 300 dairy farmers were selected from five districts of Punjab . Ludhiana, Barnala, Bathinda, Tarn-Taran and Hoshiarpur, to assess their information needs. The findings revealed that most essential information needs were knowledge about infectious diseases (INI=), prevention and control of mastitis (INI=), identification of reproductive disorders (INI=), concentrate formulation (INI=), Timely heat detection (INI=), control of ecto-parasite (INI=) and knowledge about credit facilities (INI=). Out of total areas health care perceived as most priority area (INI=) followed by breeding (INI=), feeding (INI=), management (INI=) and marketing (INI=).emphasis must be given to these areas while developing strategies to disseminate technologies to the dairy farmers of this area. | Prioritisation of information demand of dairy farmers of punjab
