Adoption is a process of making a decision about an innovation of technology option offered to anyone. Even though we have brought about green revolution and moving for second green revolution, more than 60% of technology cannot reach the domain of farmer‟s innovation decision. So the present study takes care of adoption process of „Gobindabhog‟ famous traditional aromatic rice, to explore the process and complexity of its adoption and subsequent socialization. Aromatic rice like Gobindabhog has got social, ecological and economic importance. The general objective is estimating the factors responsible for adoption of Gobindabhog rice and following are the specific objectives: -1. To find out the relationship of the selected independent variables with the adoption behaviour of the farmers engaged in „Gobindabhog‟ rice cultivation. 2. To identify the degree to which the adoption behaviour may be predicted from this characteristics. 3. To access the different problems faced by the farmers hindering the adoption process and the measures suggested by them as remedies. The important relevation of the study depicts that the following independent variables . Age (X1), Caste (X2), Family type (X3), Family size (X4), Education (X5) Area under „Gobindabhog‟ rice cultivation(X6), Land (X7), House (X8), Farm power (X9), Material possession (X10), Annual Income (X11), Social Participation (X12), Attitude towards „Gobindabhog‟ rice cultivation (X13), Knowledge about „Gobindabhog‟ Rice cultivation(X14), Market Orientation (X15), Production Orientation (X16), Risk Orientation (X17), Economic Motivation (X18), Innovation Proneness (X19), Massmedia exposure (X20), Personal Cosmopolite (X21), Personal Localite (X22) have got distinct contribution to the dependent variable . Adoption of Gobindabhog rice cultivation. Analyzing the data using the statistical tools correlation of coefficient and multiple regression documented results were obtained. | Factors responsible for adoption of Gobindabhog rice in some selected areas of Burdwan district, West Bengal, India
