Protecting the environment while maintaining economic growth has been a big issue in many developing countries including Vietnam. According to Gardner & Stern [1], environmental issues such as global warming, climate change, etc., are by nature closely linked to human behaviors. In addition to the Government and businesses, individual consumption behaviors also have a role to play in environmental protection. Therefore, this research focuses on factors affecting green consumption intentions of people in Binh Duong province, using the Theory of Planed Behavior (TPB) approach. The research is based on results of direct survey with consumers in Binh Duong province. | Effects of green consumption on people in Binh Duong province
