Chapter 4 - Product design. This chapter includes contents: Design process, rapid prototyping and concurrent design, technology in design, design quality reviews, design for environment, quality function deployment, design for robustness. | Lecture Operations management: Creating value along the supply chain (Canadian edition) - Chapter 4 OPERATIONS MANAGEMENT: Creating Value Along the Supply Chain, Canadian Edition Robert S. Russell, Bernard W. Taylor III, Ignacio Castillo, Navneet Vidyarthi CHAPTER 4 Product Design Learning Objectives Provide an overview of each step of the product design process and describe the three types of concurrent designs. Discuss several computer aided systems available for the design of new products and their related production processes. Use two techniques for analyzing design failures and one technique for eliminating unnecessary design features. Explain why and how each step of the product lifecycle can be changed for improved environmental stewardship and provide examples of programs that support green efforts. Use quality function deployment as a design tool. Lecture Outline Design Process Rapid Prototyping and Concurrent Design Technology in Design Design Quality Reviews Design for Environment Quality Function Deployment Design for Robustness Design Process Effective design can provide a competitive edge matches product or service characteristics with customer requirements ensures that customer requirements are met in the simplest and least costly manner reduces time required to design a new product or service minimizes revisions necessary to make a design workable Design Process Product design defines appearance of product sets standards for performance specifies which materials are to be used determines dimensions and tolerances Design Process Idea Generation Company’s own R&D Salespersons in the department field Customer complaints or Factory workers suggestions New technological Marketing research developments Suppliers Competitors Idea Generation Perceptual Maps visual comparison of customer perceptions Benchmarking comparing product/process .
