Honey is a natural, sweet, syrupy fluid obtained from the nectar of flowers collected by bees. The main objective of the study was to analyze consumer preference towards branded and unbranded honey in Tamil Nadu. The primary data was collected from consumers through questionnaire using online survey method. The secondary data was collected using published sources and websites. From the study it was clear that majority of the respondents preferred branded honey which was followed by wild/ tribal honey and most of them preferred Dabur honey from the available brands. | Consumer preference towards branded and unbranded honey in Tamil Nadu, India
