The present study was aimed to analyze the attitude of vegetable growers towards eco-friendly technologies in vegetable cultivation. The study was conducted in four tehsils of Udaipur district. From each tehsil, five villages were selected and from each village, twelve vegetable growers were selected randomly. To measure the attitude of vegetable growers an attitude scale was developed and administered. The responses were recorded and mean percent score was calculated. From the responses it was noted that majority of the respondents strongly agreed the statement "EFT won't give much production than inorganic cultivation" followed by "vegetables produced through the application of EFT has good taste. | Attitude of vegetable growers towards eco-friendly technologies in Udaipur district of Rajasthan, India