Readership survey benefits press to know the preference and reading behavior of readers by assessing reading frequency, reading pattern and reading response which is otherwise hard to measure. The study analyzed the working women’s reading behavior towards “Beti Bachao Beti Padhao” and also identified the recall ability of BBBP issues published in three major newspapers. Most of the respondents were 30-40 years in age (29%) belonged to high caste (50%) was educated up-to graduate level (38%) and were married (60%). Size of family was medium (38%), had farming (42%) as family occupation, monthly income of family was more than 75,000 (38%). Reading behaviour of majority of respondents was high (40%) followed by medium (32%) and low (28%). As recall ability is concerned after one week of news article publishing 44 % of the respondents completely recalled the BBBP issues with the help of newspaper cuttings. Education of respondents was significantly associated with reading behaviour at 5 % level of significance.
