Information Communication Technology (ICT) is today becoming as important as food. Even in rural India, ICTs are having a profound impact in changing the rationale of development activities and strategies. Inspite of these farmers abstain from using it due to various constraints. In this view, a study was conducted to analyze constraints faced by farmers in using KMAS in Latur district of Maharashtra state, India. A total of 120 respondents constituted sample size were selected through proportional sampling technique. The data collection was done with the help of structured schedule by personal interview of the respondents. Results of the study revealed that majority () of the users expressed that clarification of messages is difficult, poor network connectivity, irregular charging of mobile due to electricity problem and difficult to operate mobile phone as reported by per cent, per cent and per cent respectively. The study recommends the need for considering constraints faced by farmers as they influence the utility perception of KMAS. | Constraints in using kisan mobile advisory service as perceived by farmers in latur district of Maharashtra, India
