According to the census of India 2011, there has been substantial increase in the literacy rate from per cent in 2001 to per cent in 2011. The present literacy level in Karnataka, which stands at per cent, it implies three-fourth of the population can make use of the printed media. Even there is substantial increase in the literacy level among rural mass. Hence, to know the reading and understandability of agricultural information through different farm publications the present study attempts to examine the personal and socio-economic characteristics of different farm publications reader farmers and their association with reading habit. | Socio economic characteristics of farm publications reader farmers and their association with reading habit