Today’s consumers have exhaustive options and are literally spoilt for choice when it comes to choosing from where to dine out in the food service industry. American Food Restaurants (AFR) are niche restaurants that have convenient locations, quick and efficient services, easily transportable food, good flavours, clean venues and giveaways. The study unearths consumer’s awareness of the different brands of AFR’s, sources of information about American foods and AFR’s in Bengaluru city. | An assessment of the awareness pattern of consumers about american food restaurants in Bengaluru City, India
