Policyholder capability to easily and promptly change their insurance cover, in terms of contract conditions and provider, has substantially increased during last decades due to high market competency levels and favourable regulations. Consequently, policyholder behaviour modelling acquired increasing attention since being able to predict costumer reaction to future market’s fluctuations and company’s decision achieved a pivotal role within most mature insurance markets. Integrating existing modelling platform with policyholder behavioural predictions allows companies to create synthetic responding environments where several market projections and company’s strategies can be simulated and, through sets of defined objective functions, compared. In this way, companies are able to identify optimal strategies by means of a Multi-Objective optimization problem where the ultimate goal is to approximate the entire set of optimal solutions defining the socalled Pareto Efficient Frontier. | Risk/return/retention efficient frontier discovery through evolutionary optimization for non-life insurance portfolio
