Adsense: Googles payperclick, contextrelevant program available to blog and web publishers as a way to create revenue. Adwords: The advertiser program that populates the Adsense program. The advertiser pays Google on a per click basis. | Social Media Glossary SOCIAL MEDIA TERMS from and Adsense: Googles payperclick, contextrelevant program available to blog and web publishers as a way to create revenue. Adwords: The advertiser program that populates the Adsense program. The advertiser pays Google on a per click basis. Aggregator – A web application or program that retrieves news (syndication) feeds from other sources and combines them, potentially sorting them by date, title, author or topic. AJAX: An acronym (Asynchronous Java Script and XML) representing a way to create realtime Web applications. Akismet: Comment spam filter popular with WordPress blogs. Anonoblog: A blog site authored by a person or persons who dont publish their name. API: An acronym (Application Programming Interface) representing a computer system or application allowing for requests to be made of it by other programs and allows for data to be exchanged. Think "programmable web" Archives: Most often an index page, often organizing posts or entries by either category or date. AstroTurfing: A fake grass roots push to generate buzz or interest in a product, service, or idea. Often this movement is motivated by a fee or gift to the writer of a post or comment or may be written under a phony pseudonym. Atom: A popular feed format used for syndicating content. 1 Atom Feed – A syndication feed format first proposed by Sam Ruby in 2003. It was designed to work better with XML-structured content as well as HTML or text content, and includes category, publication and summary information. Atom Publication Protocol (AtomPub) – A set of standards that define how Atom feeds can be used to publish blog content and similar data to the Web, although it is also being used increasingly to build applications that treat the Web like a database. Avatar: A graphical image or .