This study compares the price of organically and inorganically grown produce in online organic and conventional stores in 55 produces covering cereals, pulses, oilseeds, spices, plantation, vegetables and fruits in Coimbatore city of Tamil Nadu, India. The results indicated that price of organic produces were 63 per cent costlier than their conventional counterparts. The study has suggested for increasing the supply of organic produce by reducing the hurdles associated both in production and marketing, which in turn bring more farmers to organic farming and thereby reduce the prices of organic produce and boost up the consumer demand in the future. | Is organic produce costlier than inorganic produce - An e-marketing comparison
