The study was conducted in purposively selected districts . Fatehabad and Sirsa of Haryana, during 2014-15. Two blocks from each districts and one village from each selected blocks were selected and a proportionate sample of 60 male and 60 female respondents were selected randomly from the selected villages. The pre-exposure knowledge about recommended practices in cotton cultivation was assessed and respondents were exposed to the prepared and standardized media and the gain in knowledge after media exposure was tested. | Impact of media in knowledge gain about cotton cultivation