This paper makes an assessment on the impact of co-creation strategy as part of digital transformation in Industry on supply chain management. We argue that the concept of strategy has shifted from the competitive strategy into co-creation strategy based on collaboration value. | Nội dung Text Maximising co-creation strategy through integration of distinctive capabilities and customer experiences in supply chain management Uncertain Supply Chain Management 8 2020 187 196 Contents lists available at GrowingScience Uncertain Supply Chain Management homepage uscm Maximising co-creation strategy through integration of distinctive capabilities and customer experiences in supply chain management Leonardus W. Wasono Mihardjoa Sasmokoa Firdaus Alamsyaha and Elidjena a Bina Nusantara University West Jakarta Indonesia CHRONICLE ABSTRACT Article history This paper makes an assessment on the impact of co-creation strategy as part of digital Received June 7 2019 transformation in Industry on supply chain management. We argue that the concept of Received in revised format June strategy has shifted from the competitive strategy into co-creation strategy based on 25 2019 collaboration value. In developing co-creation strategy the input is derived from external Accepted July 12 2019 Available online factors associated with customer experience and internal factors related to distinctive July 14 2019 capabilities and both focus on core competence development in supply chain management. We Keywords use telecommunication firms as our unit analysis with sample of 35 Indonesian Information Co-creation strategy and Communications Technologies ICT firms analysed using Partial Least Square PLS . The Distinctive capabilities findings show that the developing of co-creation strategy was supported by distinctive Customer experience capabilities and customer experience. The findings also indicate that co-creation strategy Supply chain emerges as a key in sustaining business of the firms to focus on developing customer experience and providing distinctive capabilities. 2020 by the authors licensee Growing Science Canada . 1. Introduction Industry drives businesses into more complex and dynamic. By increasing the complexity not all value .
