This study employed a cross sectional research mode and designed a survey to collect data from poultry production units in Indonesia. Results reveal that due to suppliers’ involvement and integrating product modularity make a significant positive effect on poultry business performance. | Measuring the performance of poultry business through effective supply chain management skills Uncertain Supply Chain Management 8 2020 55 66 Contents lists available at GrowingScience Uncertain Supply Chain Management homepage uscm Measuring the performance of poultry business through effective supply chain management skills Reza Ronaldoa a Lecturer of STEBI Lampung University Indonesia CHRONICLE ABSTRACT Article history Poultry industry is a key sector in the Indonesian economy producing and supplying sixty five Received July 16 2019 percent of all animal protein and with ten percent employment share of labor in national Received in revised format July economy. Over the last thirty years there has been an increase in production of agro food 30 2019 globally. Economists agree that demand of agro product has increased due to population Accepted August 11 2019 Available online growth product consumption and the increased income. In Indonesia poultry production has August 11 2019 not been able to meet the demand which makes it difficult to supply produced chicken to remote Keywords areas. Moreover in Indonesia the supply chain network of poultry production does not meet Supplier involvement the demand of this growing sector Hence a well-established supply chain system is required Integrator involvement in Poultry for this sector. Large production companies should create a proper supply chain system by Product modularity integrating poultry product modularity Such an interaction between companies having SCM SCM skills skills and poultry suppliers will enhance poultry business performance. This study employed Poultry product business a cross sectional research mode and designed a survey to collect data from poultry production performance units in Indonesia. Results reveal that due to suppliers involvement and integrating product modularity make a significant positive effect on poultry business performance. In addition it was also revealed that
