The aim of the present study is to examine the influence of website quality on consumer’s e-loyalty, noting the mediating role of e-trust, e-satisfaction, and perceived enjoyment. Besides, this study examines the consequence of consumer’s e-loyalty. | The influence of website quality on consumer s e-loyalty through the mediating role of e-trust and e-satisfaction An evidence from online shopping in Vietnam Uncertain Supply Chain Management 8 2020 351 370 Contents lists available at GrowingScience Uncertain Supply Chain Management homepage uscm The influence of website quality on consumer s e-loyalty through the mediating role of e-trust and e-satisfaction An evidence from online shopping in Vietnam Ha Nam Khanh Giaoa Bui Nhat Vuonga and Tran Nhu Quana a Faculty of Air Transport Vietnam Aviation Academy Ho Chi Minh City Vietnam CHRONICLE ABSTRACT Article history The aim of the present study is to examine the influence of website quality on consumer s e- Received October 20 2019 loyalty noting the mediating role of e-trust e-satisfaction and perceived enjoyment. Besides Received in revised format this study examines the consequence of consumer s e-loyalty. Survey data collected from 594 November 10 2019 respondents aged at least 16 years and performed some online shopping through websites in Accepted November 20 2019 Available online Vietnam. Based on the theoretical framework PLS-SEM using SmartPLS software was November 20 2016 deployed to discover links between the constructs. The results showed a positive effect of Keywords website quality on e-loyalty which was mediated partially through consumer e-trust and e- Website quality satisfaction. Moreover e-loyalty had a positive association with electronic word of mouth E-trust eWOM as well. The main findings of this research provide some empirical implications for E-satisfaction Internet marketers and online retailers in Vietnam. E-vendors should understand the customers Perceived enjoyment expectations and e-loyalty regarding online shopping to attract new customers as well as to E-loyalty retain their existing customers. Electronic word of mouth 2020 by the authors license Growing Science Canada. 1. Introduction Internet has been .
