This research aims to identify the priority levels of the strategies used by cancer patients’ family members to cope with negative emotions, utilizing Analytic Hierarchy. Next, the proposed model is applied in the cases of Vietnamese cancer patients’ family members. | Prioritizing the level of negative emotional coping strategies of cancer patients family members by using extended hierarchical analysis method Uncertain Supply Chain Management 8 2020 599 612 Contents lists available at GrowingScience Uncertain Supply Chain Management homepage uscm Loyalty program effectiveness Theoretical reviews and practical proofs Muhammad Alshurideha Anwar Gasaymehb Gouher Ahmedc Haitham Alzoubic and Barween Al Kurdd a University of Sharjah United Arab Emirates b Applied Science Private University Jordan c Skyline University College United Arab Emirates d Amman Arab University Jordan CHRONICLE ABSTRACT Article history Loyalty programs are widely used by organizations as a structured customer relationship Received November 28 2019 management CRM tool to build and extend customer-supplier relationship. Although a large Received in revised format number of benefits are offered through them to both companies and consumers loyalty January 30 2020 programs face a set of planning and implementation pitfalls. Scholars or practitioners rarely Accepted February 11 2020 Available online discuss such pitfalls. Thus this paper intends to add further values to the current literature by February 12 2020 exploring investigating the main loyalty scheme pitfalls both theoretically and practically. The Keywords study explores a set of loyalty program planning problems and some of the execution s Loyalty program drawbacks including clear aim need loyalty program design budgeting and experienced Benefits and rewards employee involvement. In addition to loyalty programs benefits and rewards offered loyalty Loyalty program aim programs target customer selection problems using loyalty program promotional tools. For the Loyalty program budget study 161 managers and employees who were involved in loyalty program planning and Loyalty program employees execution were surveyed. Smart-PLS was used to test the developed model and hypotheses. Target
