In this paper, we made an attempt to analyse the impact of CCC on the cash management. In this study we selected five companies from Pharmaceutical Sector, including, Alchemist, Lupin, Dr. Reddy’s Laboratory, Cipla and Ranbaxy. | Impact of cash conversion cycle for measuring the efficiency of cash management A study on pharmaceutical sector Accounting 2 2016 143 150 Contents lists available at GrowingScience Accounting homepage ac Impact of cash conversion cycle for measuring the efficiency of cash management A study on pharmaceutical sector Somnath Dasa a Assistant Professor in commerce Rabindra Mahavidyalaya Champadanga Hooghly India CHRONICLE ABSTRACT Article history We know that Cash Conversion Cycle CCC is one of the measures of liquidity management. Received December 5 2015 In this paper we made an attempt to analyse the impact of CCC on the cash management. In Received in revised format this study we selected five companies from Pharmaceutical Sector including Alchemist February 16 2016 Lupin Dr. Reddy s Laboratory Cipla and Ranbaxy. In this study we used the secondary data Accepted April 12 2016 Available online for analysis and retrieved from Capitaline database for ten years period from 2002 to 2011. April 14 2016 Through cash conversion cycle we can easily determine the working capital requirement. Keywords Because it considers the time gap between expenditure for the purchases of raw materials and Cash Conversion Cycle collection from sales of finished goods prepared with such raw materials CCC plays an Cash management important role in firm s short term assets and liabilities as well as success of the firm. Receivable conversion period Inventory conversion period Payment deferral period 2016 Growing Science Ltd. All rights reserved. 1. Introduction Cash Conversion Cycle is the period between purchase of raw materials and collection from debtors Das 2015a . Through cash conversion cycle we can easily measure the efficiency of liquidity management Das 2015b . Nowadays it is frequently used as a parameter for measuring the quality of the liquidity management. Though cash conversion cycle we can easily assess the quality of liquidity management of .