This study examines the role of gender on entrepreneurial marketing (EM) and Bangladeshi Small and Medium Enterprises (SMEs) performance relationship. A self-administered questionnaire was conducted. | Does gender difference play moderating role in the relationship between entrepreneurial marketing and Bangladeshi SME performance Accounting 5 2019 35 52 Contents lists available at GrowingScience Accounting homepage ac Does gender difference play moderating role in the relationship between entrepreneurial marketing and Bangladeshi SME performance Abu Shams Mohammad Mahmudul Hoque and Zainudin Bin Awang Faculty of Economics and Management Sciences Universiti Sultan Zainal Abidin UniSZA Terengganu Malaysia CHRONICLE ABSTRACT Article history This study examines the role of gender on entrepreneurial marketing EM and Bangladeshi Received April 1 2018 Small and Medium Enterprises SMEs performance relationship. A self-administered Received in revised format May questionnaire was conducted. A total of 220 owners of SMEs in Bangladesh were selected 11 2018 randomly as respondents from the list of active SMEs in Dhaka and Narayanganj city. The data Accepted June 1 2018 Available online were analyzed by using SEM-AMOS package . This study finds that there was a significant June 1 2018 and direct effect of entrepreneurial marketing on firm performance. In addition there was a Keywords significant effect of gender as a moderating variable in this relationship. At the corporate level Gender this study provides insights for the SMEs in making decisions related to gender and firm Entrepreneurial Marketing EM performance. The implications of the above findings are discussed. Firm Performance FP Structural Equation Modelling SEM Small and Medium Enterprise 2017 by the authors licensee Growing Science Canada. SME 1. Introduction SMEs are one of the fundamental approaches to economic independence around the world Hoque Awang amp Salam 2017a Hoque amp Awang 2016a Hoque amp Awang 2016b Alauddin amp Chowdhury 2015 Chowdhury et al. 2013 Montoo 2006 . The Government of Bangladesh GOB has acknowledged the SME as a dominant sector Hoque et al. 2017a .
