This study develops a new system for promoting news through social media. The study focuses on journalistic work with Ethnographic methods from James Spardley. | The new system for promoting news through social media International Journal of Data and Network Science 2 2018 57 62 Contents lists available at GrowingScience International Journal of Data and Network Science homepage ijds The new system for promoting news through social media Anna Puji Lestaria Sunartob Yuliyanto Budi Setiawanc Darmawan Napitupulud and Robbi Rahime a Magister Ilmu Komunikasi UNDIP Jl. Erlangga Barat VII No. 33 Semarang Central Java Indonesia b Departemen Ilmu Komunikasi FISIP UNDIP Jl. Prof. H. Soedarto . Tembalang Semarang Central Java Indonesia c Program Studi Ilmu Komunikasi Universitas Semarang Jl. Soekarno-Hatta Semarang Central Java Indonesia d Indonesian Institute of Sciences Tangsel Banten 15314 Indonesia e Sekolah Tinggi Ilmu Manajemen Sukma Jl. Laksana No. 58 E-F Medan Sumatera Utara Indonesia CHRONICLE ABSTRACT Article history This research intends to formulate a new system for the promotion of online news in Indonesia. Received May 1 2018 By using Information System Success Model DeLone and McLean this study develops a new Received in revised format June system for promoting news through social media. The study focuses on journalistic work with 16 2018 Ethnographic methods from James Spardley. After doing Ethnographic research this study pro- Accepted July 22 2018 Available online vides a comprehensive system which can be used for all online mass media in order to promote July 22 2018 the news to get the maximum number of readers. Keywords New system News Social media 2018 by the authors licensee Growing Science Canada. 1. Introduction In the present era the development of communication technology plays an important role for the progress of mass media companies. If at the beginning of its development until the end of 2004 the press in Indonesia only rellied on print publications in the current era the press is also required to distribute the news in a digital platform. The indicator is the result of a .