This research investigates the main factors of the power of social media activities (customization, and e-WOM) towards increasing Saudi’s awareness on using m-healthcare apps. | Increasing the awareness of overweight among Saudi people using different social media networks such as Twitter and Snapchat A Case of PSAU International Journal of Data and Network Science 4 2020 Contents lists available at GrowingScience International Journal of Data and Network Science homepage ijds Increasing the awareness of overweight among Saudi people using different social media net- works such as Twitter and Snapchat A Case of PSAU Anas A. Salameha and Anis Alib a Department of Management Information Systems College of Business Administration Prince Sattam Bin Abdulaziz University Alkharj Saudi Arabia b Department of Management College of Business Administration Prince Sattam Bin Abdulaziz University Alkharj Saudi Arabia CHRONICLE ABSTRACT Article history The development of the internet infrastructure has generated a new phenomenon and lead to some Received April 18 2020 changes in business strategies as it allowed two-way communications among consumers and com- Received in revised format May panies. At present social media play a key role in communicating information to people around 17 2020 the world and clearly play a vital role in increasing interaction and awareness in an important way. Accepted May 17 2020 Available online May 17 2020 At present awareness of diseases has disappeared with new methods. Social networking sites like Keywords Twitter Snapchat and Facebook may change the roles the meanings of information delivery and e-WOM play a superior in that scope. This research investigates the main factors of the power of social Customization media activities customization and e-WOM towards increasing Saudi s awareness on using m- Saudi Arabia healthcare apps. The results indicate that customization had a positive and direct influence on m-healthcare apps increasing Saudi s awareness towards using m-healthcare apps Brand Awareness . e-WOM had Consumer Satisfaction a positive and direct influence on increasing Saudi s .
