Edible flowers impart unique and powerful color, aroma and flavor to the food. They are rich in nutrients, and also possess antioxidant and antimicrobial properties. Hibiscus rosasinensis is an evergreen shrub, belonging to the Malvaceae family. The present investigation was aimed to enhance the consumption of Hibiscus as an edible flower in the daily diet in order to exploit their nutritional benefits. | Formulation and evaluation of fresh red hawaiian hibiscus Hibiscus rosa-sinensis incorporated valued added products