Chapter 2 The entrepreneurial process. The topics discussed in this chapter are: Describe the process of moving from an idea to a business plan; understand the components of a sound business model; identify some of the best practices for high-growth, high-performance firms; understand the importance of timing in venture success; describe the use of a SWOT analysis as an initial “litmus test”; . | Lecture Entrepreneurship Chapter 2 - William D. Bygrave Andrew Zacharakis Sean Wise
