Chapter "global marketing research". Chapter 6 provides knowledge of culture, management style, and business systems. What you should learn from chapter 5: The necessity for adapting to cultural differences, how and why management styles vary around the world, the extent and implications of gender bias in other countries, the importance of cultural differences in business ethics, the differences between relationship-oriented and information-oriented cultures. | Lecture Global marketing management 7th edition Chapter 6 - Masaaki Kotabe Kristiaan Helsen
