In this paper, the researcher is trying to understand the customer relationship management of Bollywood actor Akshay Kumar with the usage of latest social media tools. | Effective usage of E-CRM and social media tools by Akshay Kumar most prolific Bollywood actor of last decade International Journal of Management IJM Volume 11 Issue 2 February 2020 pp. 141 146 Article ID IJM_11_02_015 Available online at http ijm JType IJM amp VType 11 amp IType 2 Journal Impact Factor 2020 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication Scopus Indexed EFFECTIVE USAGE OF E-CRM AND SOCIAL MEDIA TOOLS BY AKSHAY KUMAR MOST PROLIFIC BOLLYWOOD ACTOR OF LAST DECADE Anuj Kumar Assistant Professor Bharati Vidyapeeth Institute of Management and Research New Delhi PhD Research Scholar Aligarh Muslim University India . International Business University College Dublin Ireland Advance Diploma in Management AIMA B. Tech India Corresponding Author Email anujsmooth@ ABSTRACT Customer relationship management has been evolved over a period of time and it is necessary for marketers to update themselves on usage of technology while maintaining relationship with the customers. We have studied about customer relationship management of companies with customers for selling their products and services. In this paper the researcher is trying to understand the customer relationship management of Bollywood actor Akshay Kumar with the usage of latest social media tools. Akshay is most prolific and leading celebrity of India. He has excellent brand value. In researcher opinion he is excellent marketer as well who knows how to sell himself with effective usage of technology and other social media tools. In this paper the researcher will also discuss various aspects of marketing strategy adopted by actor Akshay Kumar to connect with his viewers. Keywords Customer Relationship Management Social CRM Akshay Kumar Bollywood Social Media. Cite this Article Anuj Kumar Effective usage of e-CRM and Social Media Tools by Akshay Kumar Most Prolific Bollywood Actor of Last
