The paper highlights the significant impact of the use of ‘channel power’ in the food industry during the internet era and how a seismic shift in the relationships between consumers, retailers, distributors, manufacturers and service providers. | Food channel distribution in the internet era-the aggregator modelboost to channel power International Journal of Management IJM Volume 11 Issue 3 March 2020 pp. 337 345 Article ID IJM_11_03_036 Available online at http ijm JType IJM amp VType 11 amp IType 3 Journal Impact Factor 2020 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication Scopus Indexed FOOD CHANNEL DISTRIBUTION IN THE INTERNET ERA-THE AGGREGATOR MODELBOOST TO CHANNEL POWER Shifa Hasan MBA Scholar ShriRamdeobaba College of Engineering amp Management Nagpur India Anant Deogaonkar Assistant Professor ShriRamdeobaba College of Engineering amp Management Nagpur India Shekhar Seelam MBA Scholar ShriRamdeobaba College of Engineering amp Management Nagpur India Vichoray Associate Professor ShriRamdeobaba College of Engineering amp Management Nagpur India ABSTRACT Be it taxis uber Ola etc. hotels Oyo groceries grofers food swiggy Zomato uber eats or travel make my trip aggregator model has come in into the market and has disrupted every industry. These models usually involves organizing an unorganised and populated sector like hotel taxis food etc. and provide the service under one brand. The paper highlights the significant impact of the use of channel power in the food industry during the internet era and how a seismic shift in the relationships between consumers retailers distributors manufacturers and service providers. But at the same time focuses on the dilemma whether it makes sense for all companies to take advantage of the new possibilities in the internet era. Keywords Food Channel Retailers Internet Era Cite this Article Shifa Hasan Anant Deogaonkar Shekhar Seelam and Vichoray Food Channel Distribution in the Internet Era-The Aggregator Modelboost to Channel Power. International Journal of Management IJM 11 3 2020 pp. 337 345. http IJM JType IJM amp VType 11 amp IType 3
