The article is devoted to the development of approaches to intercultural business communication in the context of globalization. Intercultural business communication is an art that can be used to overcome the intercultural shock and achieve mutual understanding with a foreign business partner. | Development of approaches to intercultural business communication in the context of globalization International Journal of Management IJM Volume 11 Issue 3 March 2020 pp. 449 456 Article ID IJM_11_03_048 Available online at http ijm JType IJM amp VType 11 amp IType 3 Journal Impact Factor 2020 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication Scopus Indexed DEVELOPMENT OF APPROACHES TO INTERCULTURAL BUSINESS COMMUNICATION IN THE CONTEXT OF GLOBALIZATION Svetlana Nikolaevna Kurbakova Russian State Social University V. Pika Street 4 1 Moscow 129226 Russia Elena Grigorievna Galizina Russian State Social University V. Pika Street 4 1 Moscow 129226 Russia Anastasia Aleksandrovna Karnaukhova Russian State Social University V. Pika Street 4 1 Moscow 129226 Russia Natalya Sergeevna Pletneva Russian State Social University V. Pika Street 4 1 Moscow 129226 Russia Vitaly Alecsandrovich Kuzminov Russian University of Transport MIIT Obrazcova Street 9B9 Moscow 127994 Russia ABSTRACT The article is devoted to the development of approaches to intercultural business communication in the context of globalization. Intercultural business communication is an art that can be used to overcome the intercultural shock and achieve mutual understanding with a foreign business partner. Intercultural business communication is determined not only by social factors but also by stereotypical behavioral conditions of communicators cultures. The development of a system of intercultural communication takes place in the context of the differences in standards values thinking and behavior that characterize different cultures. In these conditions harmonious intercultural communication as well as business communication requires understanding stereotypes of behavior contained in national traditions and their perception. Therefore linguoculturology is called upon to reveal with the help and based on language data the .
