Thames business school Diploma in business administrationmanagement. | THAMES BUSINESS SCHOOL DIPLOMA IN BUSINESS ADMINISTRATION MANAGEMENT PRINCIPLES OF QUANTITATIVE METHODS W1002 Student name : LUU QUANG TRUNG Class : DBA0602 Lecturer : BUI HUY NHUONG I/C number : 186356939 Mis code : 130400000258 Submission date : 15/10/2006 Acknowledgement I would like to express my most sincere thanks for what my instructor, Mr. Bui Huy Nhuong has done for me during the development of my assignment. I also would like to show my appreciation to all of my friends who have given me a lot of support for the completion of my assignment Table of Content Page Introduction 6 1. International environmental analysis( Market analysis): 7 2. Situational analysis 7 Country profiles 7 Market segmentation 7 Competitors analysis 8 Oversea competitors 8 Local competitors 8 Consumer analysis 9 3. Distribution analysis 9 4. Company analysis 9 Strengths and weaknesses 10 Opportunities and threats 10 5. Marketing planning 11 Marketing objectives 11 Target Market 12 6. Developing the marketing mix 12 Product 13 Promotion 16 Distribution 16 Price 16 Budget statement 17 7. Conclusions 17 References 17 Appendix1. 18 Answer section Question 1: Explain the meaning of the term ‘ Presentation of Data’. I. Answer of question 1 :
