In this study a set of research questions were asked to the respondents to identify the impact of financial literacy on customer satisfaction towards banking services. It was found that level of financial literacy was low among the respondents and there is no significant impact of financial literacy on overall customer satisfaction. | A study of financial literacy and its impact on customer satisfaction with special reference to banks of Bagalkot district International Journal of Management IJM Volume 7 Issue 6 September October 2016 50 Article ID IJM_07_06_006 Available online at http ijm JType IJM amp VType 7 amp IType 6 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication A STUDY OF FINANCIAL LITERACY AND ITS IMPACT ON CUSTOMER SATISFACTION WITH SPECIAL REFERENCE TO BANKS OF BAGALKOT DISTRICT Prof. P. K. Gupta Research scholar Kousali Institute of Management Studies Karnatak University Dharwad India. Dr. U. M. Kinange Professor Kousali Institute of Management Studies Karnatak University Dharwad India. ABSTRACT Financial literacy in simple words is the knowledge about various financial products. Financial literacy is considered to be an important tool to achieve financial inclusion and hence inclusive growth. It enables an individual to understand his financial need and hence plan accordingly. The knowledge of financial concepts is essential for personal financial planning. The S amp P Global Fin Lit Survey shows that Country-level financial literacy ranges from 13 to 71 . Hence the main objective of this study is to measure the financial literacy of the respondents. In this study a set of research questions were asked to the respondents to identify the impact of financial literacy on customer satisfaction towards banking services. It was found that level of financial literacy was low among the respondents and there is no significant impact of financial literacy on overall customer satisfaction. Key words Financial literacy financial inclusion and customer satisfaction. Cite this Article P. K. Gupta and Dr. U. M. Kinange A Study of Financial Literacy and its Impact on Customer Satisfaction with Special Reference to Banks of Bagalkot District. International Journal of Management 7
