Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. | A comparative analysis of consumer behavior of Nokia Samsung mobile users International Journal of Management IJM Volume 7 Issue 6 September October 2016 144 Article ID IJM_07_06_015 Available online at http ijm JType IJM amp VType 7 amp IType 6 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication A COMPARATIVE ANALYSIS OF CONSUMER BEHAVIOR OF NOKIA amp SAMSUNG MOBILE USERS Ankur Bhushan Research Scholar Sri Satya Sai University of Technology amp Medical Sciences Bhopal Madhya Pradesh India. ABSTRACT During the present age of cut throat competition no business firm can be successful in achieving its object if it fails to face the competition successfully. Consumer behavior is the study of individuals groups or organizations and the processes they use to select secure and dispose of products services experiences or ideas to satisfy needs and the impacts that these processes have on the consumer and society. The consumer behavior is appraised through competition pressure in the recent business scenario. The consumer satisfaction index is calculated for measuring the satisfaction in respect of customers analysis and competitive pressure. There is change in consumer behavior due to liberalization privatization and globalization. We have focused upon only two companies which are Nokia and Samsung and it has been observed that the sale of Nokia mobile is going down. So the firm should act as per consumers taste and preferences because this is a global world of dynamic consumers the world of rapidly growing technology. Institute for Excellence in Higher Education Bhopal. Key words consumer behavior mobile Nokia Samsung consumer satisfaction Cite this Article Ankur Bhushan A Comparative Analysis of Consumer Behavior of Nokia amp Samsung Mobile Users. International Journal of Management 7 6 2016 pp. 140 144. http IJM JType IJM amp .
