This paper presents the results of a study designed to test the influence of television advertisements on the buying behaviour of the college girls. Primary data has been collected from 360 respondents from private colleges around Chengalpattu district of Tamilnadu. | Influence of television advertisements on buying behaviour rural and urban college girls International Journal of Management IJM Volume 7 Issue 7 November December 2016 60 Article ID IJM_07_07_005 Available online at http ijm JType IJM amp VType 7 amp IType 7 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication INFLUENCE OF TELEVISION ADVERTISEMENTS ON BUYING BEHAVIOUR RURAL AND URBAN COLLEGE GIRLS D. Shanthi - Research Scholar in Commerce Sree Narayana Guru College Coimbatore India. Dr. Ashok Kumar. M Professor amp Head Department of Management Studies Karpagam University Coimbatore India. ABSTRACT Television advertising is the most memorable and easily digested formats around us. Unlike other strategies television commercials have a variety of tools to call upon to gain a viewer s attention such as video animation graphics voice sound effects and music. Confidence is the factor for success of television advertising. No other medium projects the same amount of confidence as television advertising. Buyer behaviour is a systematic approach where consumers follow when entering in to purchase process and making buying decisions. Teenager has become the top consumer s in the present day society so advertiser has focussed on getting their business. This paper presents the results of a study designed to test the influence of television advertisements on the buying behaviour of the college girls. Primary data has been collected from 360 respondents from private colleges around Chengalpattu district of Tamilnadu. Key words TV advertisements Buying Behaviour College girls. Cite this Article D. Shanthi and Dr. Ashok Kumar. M Influence of Television Advertisements on Buying Behaviour Rural and Urban College Girls. International Journal of Management 7 7 2016 pp. 53 60. http IJM JType IJM amp VType 7 amp IType 7 1. INTRODUCTION In
