This study aims at to know the objectives of investments and also aims at to know the factors that are considered before investments, ., factors influencing in selection of a particular type of financial instruments and the behaviour of investors. | Personal finance is more personal than it is finance a study on factors influencing investment choice on investments in Tiruchirappalli city corporation Tamil Nadu International Journal of Management IJM Volume 7 Issue 7 November December 2016 270 Article ID IJM_07_07_028 Available online at http ijm JType IJM amp VType 7 amp IType 7 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication PERSONAL FINANCE IS MORE PERSONAL THAN IT IS FINANCE A STUDY ON FACTORS INFLUENCING INVESTMENT CHOICE ON INVESTMENTS IN TIRUCHIRAPPALLI CITY CORPORATION TAMIL NADU Dr. I. Francis Gnanasekar Associate Professor in Commerce Former Vice-Principal amp HOD St. Joseph s College Autonomous Tiruchirappalli India ABSTRACT This study aims at to know the objectives of investments and also aims at to know the factors that are considered before investments . factors influencing in selection of a particular type of financial instruments and the behaviour of investors. The data has been collected through structured questionnaire from the loyal regular serious sincere investors. The data has been tested by different statistical analysis namely Frequency table Percentage analysis Chi-square test Descriptive statistics Friedman rank test and so on. The findings of the study exposes that regular income is the main objective of investments and investor considering safety as a principal before investing. The Friedman rank test showed that not much difference between the top four factors like capital appreciation to gain a regular return investment return and reducing future risk with regard to factors influence while selecting particular financial instruments. Key words Safety of principal Descriptive statics and Friedman rank test Cite this Article Dr. I. Francis Gnanasekar Personal Finance is more Personal than it is Finance A Study on Factors Influencing Investment Choice on .
