Online shopping has been gaining widespread popularity not only in India, but in most parts of the world. And as such, it becomes inevitable for merchants and traders to predict this sudden surge in growth rate. | The rise of e-commerce and its subsequent impact on the Indian retail market International Journal of Management IJM Volume 7 Issue 7 November December 2016 275 Article ID IJM_07_07_029 Available online at http ijm JType IJM amp VType 7 amp IType 7 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication THE RISE OF E-COMMERCE AND ITS SUBSEQUENT IMPACT ON THE INDIAN RETAIL MARKET Sijoy Syriac B. Tech ECE VIT University Vellore India Dr. Raghuram J Associate Professor VIT University Vellore India ABSTRACT Online shopping has been gaining widespread popularity not only in India but in most parts of the world. And as such it becomes inevitable for merchants and traders to predict this sudden surge in growth rate. With various e-commerce giants investing in the Indian market and MNCs recognizing this potential it is safe to say that the online revolution has already begun. But what are the various elements that play a part in shaping the future of online shopping Through this research we bring to light the various factors that have affected the online market in other countries mainly . Turkey and Pakistan as well as India and the measures taken and bills mainly GST bill passed by the Govt. of India that would invariably affect the future of online shopping in India. Key words GST Retailing Technology Cite this Article Sijoy Syriac and Dr. Raghuram J The Rise of E-Commerce and its Subsequent Impact on the Indian Retail Market. International Journal of Management 7 7 2016 pp. 271 275. http IJM JType IJM amp VType 7 amp IType 7 1. INTRODUCTION The potential for growth in online shopping in India is enormous. There are many factors that can substantiate this. India has the second largest number of internet users in the world just after China 1 . The Govt. of India s concept of Make in India has only fueled this spurge in growth. With 3
