The marketing promotion is playing a vital role in the industry but the technological advancements are moving at a faster rate. In order to inculcate the changes it is thus necessary to understand the human decision making process. | Marketing promotion redefined International Journal of Management IJM Volume 7 Issue 7 November December 2016 302 Article ID IJM_07_07_033 Available online at http ijm JType IJM amp VType 7 amp IType 7 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication MARKETING PROMOTION REDEFINED Rajesh Karanjkar Assistant Professor New Law College Pune Bharati Vidyapeeth Deemed University Pune India ABSTRACT The marketing promotion is playing a vital role in the industry but the technological advancements are moving at a faster rate. In order to inculcate the changes it is thus necessary to understand the human decision making process. As the world is technologically advancing and going more individualistic there is a need to understand the human decision making process. Going deeper on human communications we understand that the human body stimulates to the five senses. They are Sight Seeing Ear Hearing Skin-Touch Tongue-Taste Nose-Smell. Based on these five basic sense the decisions are taken by the people. The technology used today is capable of producing the communication articulation through the first two senses that are pursued by the human. Further on as the technology develops these four mediums could incorporate the other senses like touch taste smell. But as of present the only two mediums which are used for communication could be utilised. Key words Marketing Management Promotion Redefined Cite this Article Rajesh Karanjkar Marketing Promotion Redefined. International Journal of Management 7 7 2016 pp. 297 302. http IJM JType IJM amp VType 7 amp IType 7 1. INTRODUCTION Marketing Promotion has been a much talked about subject these days as there are various organizations which are involved in promoting their product. Much of the research has been carried out by various organizations to use the right strategy for the promotion of
