This paper focuses on the study of customer preferences and its related factors regarding Android Mobile Applications which is both exploratory and descriptive. Anova, a statistical tool was used to test the hypothesis. | Study of marketing techniques of organic and inorganic mobile applications in android operating system International Journal of Management IJM Volume 7 Issue 7 November December 2016 362 Article ID IJM_07_07_039 Available online at http ijm JType IJM amp VType 7 amp IType 7 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication STUDY OF MARKETING TECHNIQUES OF ORGANIC AND INORGANIC MOBILE APPLICATIONS IN ANDROID OPERATING SYSTEM Dr. Hemanth Kumar. S Associate Professor M P Birla Institute of Management Bangalore India Dittakavi Ramya Sri M P Birla Institute of Management 2016-2018 Bangalore India ABSTRACT With the advent of digital era Smartphones usage witnessed tremendous growth in mobile applications development field. This made a platform for Start-ups as well as for Established organizations who are developing applications to deliver and meet requirements of different clients and customers. Android Mobile Applications became stepping stone of this era and its cross-platform features led to various applications making way to PlayStore. This paper focuses on the study of customer preferences and its related factors regarding Android Mobile Applications which is both exploratory and descriptive. Anova a statistical tool was used to test the hypothesis. The result of this study made evident that Usability Unique and Appealing Design are few important factors contributing to an application usage. Key words Android Mobile Applications Customer Preferences Anova tool Chi Square Test Cite this Article Dr. Hemanth Kumar. S and Dittakavi Ramya Sri Study of Marketing Techniques of Organic and Inorganic Mobile Applications In Android Operating System. International Journal of Management 7 7 2016 pp. 352 362. http IJM JType IJM amp VType 7 amp IType 7 1. INTRODUCTION Digitization is the word that became apple of global village s .
