The field of consumer behaviour is very vast. Consumer make numerous decisions everyday; sometimes even when they are not consciously aware of how and why they have made a choice. In FMCG, cosmetics & toiletries only taken up for the study. | Influence of few variables on consumer buying behaviour International Journal of Management IJM Volume 7 Issue 7 November December 2016 394 Article ID IJM_07_07_043 Available online at http ijm JType IJM amp VType 7 amp IType 7 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication INFLUENCE OF FEW VARIABLES ON CONSUMER BUYING BEHAVIOUR Dr. R. Kalpana Assistant Professor Department of Management Studies Thanthai Hans Roever College Autonomus Perambalur Tamilnadu Dr. Assistant Professor amp Head Research Centre of Management Studies Bharathidasan University College Kurumbalur Perambalur Tamilnadu ABSTRACT The field of consumer behaviour is very vast. Consumer make numerous decisions everyday sometimes even when they are not consciously aware of how and why they have made a choice. In FMCG cosmetics amp toiletries only taken up for the study. The respondents are chosen by convenience sampling. In AMOS 20 CFA and Path Model used in this study. From the findings the researcher concluded that Prestige Sensitivity PS Price Quality Schema PQS Local Retailer Shop Loyalty LRSL Value Consciousness VC Price consciousness PC Coupon Proneness CP Sales Proneness SP are factors for buying behaviour of consumer and these factors highly influenced on consumer buying behaviour. Key words FMCG Consumer Buying Behaviour Cosmetics amp Toiletries Cite this Article Dr. R. Kalpana and Dr. Influence of Few Variables on Consumer Buying Behaviour. International Journal of Management 7 7 2016 pp. 387 394. http IJM JType IJM amp VType 7 amp IType 7 INTRODUCTION Marketing of any products depends on how consumers behave whenever they have an explicit or implicit need for any product or service. The study of consumer behaviour focuses on how individuals make decisions to spend their available resources time money effort on .
