The objective of this paper is to study mobile financial services in Thailand. The paper provides recommendations to the government and regulators to allow service providers enough freedom to innovate, while giving consumers and businesses confidence that they are protected and have clear legal rights. | Development of mobile financial services in Thailand International Journal of Management IJM Volume 7 Issue 1 Jan-Feb 2016 pp. 15-25 Article ID IJM_07_01_002 Available online at http IJM JType IJM amp VType 7 amp IType 1 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication DEVELOPMENT OF MOBILE FINANCIAL SERVICES IN THAILAND Settapong Malisuwan Jesada Sivaraks Dithdanai Milindavanij and Wassana Kaewphanuekrungsi National Broadcasting and Telecommunications Commission NBTC Thailand ABSTRACT Thailand is seeing a rapid technology transformation to mobile broadband networks and the increased adoption of smart mobile devices. The increasing use of mobile broadband-enabled smartphones has changed consumer experiences and behaviors in many aspects of daily life as well as creating new business opportunities and services. With spectrum licensing in mobile service and supportive telecommunications regulatory framework the mobile industry will continue to grow and drive positive impacts on national economy. In Thailand mobile banking enrollment rose steadily between 2010 and 2013. To accelerate adoption of mobile financial services and to ensure that they fulfil their promise it is important to put in place supportive policies and regulations. Furthermore the supportive policies will require collaboration between regulators and policy-makers in both financial and mobile communications industries. The objective of this paper is to study mobile financial services in Thailand. The paper provides recommendations to the government and regulators to allow service providers enough freedom to innovate while giving consumers and businesses confidence that they are protected and have clear legal rights. The collaboration initiative between regulators and the International telecommunication Union ITU is discussed in this paper. Key word Mobile Financial Service Regulatory .
