The objectives of this paper are to study the transformation of mobile businesses and propose a transformation framework to help a mobile network operator to implement the successful transformation. | Telecommunications business transformation framework and recommendations International Journal of Management IJM Volume 7 Issue 1 Jan-Feb 2016 pp. 50-60 Article ID IJM_07_01_005 Available online at http IJM JType IJM amp VType 7 amp IType 1 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication TELECOMMUNICATIONS BUSINESS TRANSFORMATION FRAMEWORK AND RECOMMENDATIONS Settapong Malisuwan Dithdanai Milindavanij and Noppadol Tiamnara National Broadcasting and Telecommunications Commission NBTC Thailand ABSTRACT Fueled by the convergence of mobile broadband the Internet and growing demand for real-time access to information technology is disrupting all areas of businesses. Disruption is strong across all industries and transforming traditional products and services including business models. With the rapid migration to Internet protocol-based services it is driving pervasive disruption throughout the mobile industry ecosystem. The mobile industry is now poised to be the next major disruption. Therefore telecommunications business success requires organizations to be more resilient adaptive and creative in order to invent new business models and transform their internal processes. The successful business transformation will directly drive significant customer and service initiatives and make investment in ICT and related industries. More importantly mobile operators are finding themselves in increasingly intense competition with the Internet-based service providers the so-called over-the-top OTT players. Faced by increasingly unpredictable competition the mobile network operator is confronted with a new threat of business disruption. To manage this threat successful mobile network operators will have to adapt their strategies and transform their business models to meet a vast array of disruption and new market conditions. The objectives of this paper are to study .
