Agility is the fundamental characteristic of a supply chain needed for survival in turbulent and volatile markets, which are becoming normal, as product life cycles shorten and environmental forces create additional uncertainty resulting in higher risk in the supply chain management. | The agile supply chain in turbulent and volatile market INTERNATIONAL JOURNAL OF MANAGEMENT IJM ISSN 0976-6502 Print ISSN 0976-6510 Online IJM Volume 7 Issue 2 February 2016 pp. 01-11 http ijm IAEME Journal Impact Factor 2016 Calculated by GISI THE AGILE SUPPLY CHAIN IN TURBULENT AND VOLATILE MARKET Dr. K. Abdus Samad Director amp Research Supervisor Jamal Institute of Management Jamal Mohamed College Autonomous Tiruchirappalli 20 A. S. Mubarak Dubai Research Scholar Jamal Institute of Management Jamal Mohamed College Autonomous Tiruchirappalli-20 ABSTRACT Agility is the fundamental characteristic of a supply chain needed for survival in turbulent and volatile markets which are becoming normal as product life cycles shorten and environmental forces create additional uncertainty resulting in higher risk in the supply chain management. Agility further helps in providing the right product at the right time to the consumer which is the main objective of any supply chain. Being responsive is an increasingly important skill for firms in today s global economy thus firms must be agile. Naturally it follows that an organization s agility depends on its supply chain being agile. However achieving supply chain agility is a function of other abilities within the organization specifically supply chain flexibility and technology integration. The integration enables a firm to tap its supply chain flexibility which in turn results in higher supply chain agility and ultimately higher competitive business performance. Key words Agility Supply chain Lean Flexibility B2B Collaboration Globalization Manufacturing. Cite this Article Dr. K. Abdus Samad and A. S. Mubarak. The Agile Supply Chain in Turbulent and Volatile Market. International Journal of Management 7 2 2016 pp. 01-11. http ijm 1. INTRODUCTION Agility is a business-wide capability that embraces organizational structures information systems .
