This article aims at portraying the factors that are contributing to the growth of the consumer durable goods market, the production, penetration level of the consumer durables viz., Television, Refrigerators, Washing machine, and Air conditioners, their growth rate and market size and SWOC analysis of the industry. | Consumer durable industry in India present trend challenges and future prospects INTERNATIONAL JOURNAL OF MANAGEMENT IJM ISSN 0976-6502 Print IJM ISSN 0976-6510 Online Volume 7 Issue 2 February 2016 pp. 449-453 http ijm IAEME Journal Impact Factor 2016 Calculated by GISI CONSUMER DURABLE INDUSTRY IN INDIA PRESENT TREND CHALLENGES AND FUTURE PROSPECTS Dr. P. Sugunalakshmi Associate professor Seethalakshmi Ramaswami College Trichy-2 A. Rathina Maheswari Research scholar Seethalakshmi Ramaswami College Trichy-2 ABSTRACT Consumer durable is one of the fastest growing industry segments in India. This industry has demand from both urban and rural markets. Urban markets account for the major share . 65 of total revenues in the Indian consumer durables sector. In rural markets durables such as refrigerators and consumer electronic goods are likely to witness growing demand in the coming years. India is likely to emerge as the world s largest middle class consumer market with an aggregated spend of nearly US 13 trillion by 2030 as per a report by Deloilte titted India matters winning in growth markets . As against the Compound Annual Growth Rate CAGR of 13 in FY 13- FY 14 it is expected to expand at CAGR of in FY 2015. India s consumer durables industry accounts for more than 2 5th of end- consumer spending and creates three indirect jobs for every direct job and contributes to more than of the index of industrial production according to a Federation of Indian Chambers of Commerce and Industry- Ernst amp Young Report. This article aims at portraying the factors that are contributing to the growth of the consumer durable goods market the production penetration level of the consumer durables viz. Television Refrigerators Washing machine and Air conditioners their growth rate and market size and SWOC analysis of the industry. Key words SWOC analysis Consumer Durable Goods in India CAGR Market penetration India. Cite
