A field experiment was conducted in the premises of Pepsico Pvt. Ltd., near Bengaluru during 2013-14 to study the effect of beverage industry effluent on growth, yield and quality of sunflower with ten treatments replicated thrice using RCBD design. The beverage industry effluent was neutral in reaction, medium in electrical conductivity ( dSm-1 ), BOD ( mg L-1 ) and COD (143 mg L-1 ) but low in plant nutrients content. Among the treatments, growth parameters like plant height, head diameter and number of leaves (, cm and , respectively) were significantly higher in treatment T10 at 60 DAS. | Efect of beverage industry effluent irrigation growth yield and quality of sunflower