To sustain dairy farming as a rural livelihood and to meet the growing demand of milk, necessitates dissemination of technologies/innovations for improving the farm’s output. There is also a need to understand how far existing innovations are diffused to the farmers and factors influencing diffusion and/or rejection. Based on the highest cattle population and best rank in adoption of recommended dairy innovations three districts namely Visakhapatnam, Krishna and Chittoor were selected from each region of Andhra Pradesh respectively. From the 18 villages of the selected 3 districts, 20 dairy farmers were selected from each village and finally 360 respondents were selected for the study. The computed r-values between profile characters and diffusion, viz., land holding, experience, income, decision making ability, economic orientation, scientific orientation, attitude and communication channels were positively and significantly correlated with diffusion of innovations. | Determinants of diffusion of animal husbandry innovations among dairy farmers of Andhra Pradesh India
