The study entitled “ Impact of mass media on agriculture practices in district Lucknow (.)” was undertaken with a view to analyze the socio-economic background of the farmers followed by impact of mass media on adoption of agriculture practices, adoption of agricultural practices, and constraints faced by respondents and then the suggestions; study revealed that majority ( per cent) of the respondents were old age group with middle school level of education ( per cent) having small land holdings ( per cent) out of which majority of farmers were having medium ( per cent) annual income. Among formal inter-personal sources village agricultural workers were the main and most credible sources of information. | Impact of mass media on agriculture practices in district Lucknow India
