Customer relationship management (CRM) is defined as a clear business strategy and is a combination of a range of functions, skills, processes, and technologies that together allow companies to better manage profits with customers as real assets. | Information system of customer relationship management PT Hasrat Abadi Merauke regency International Journal of Mechanical Engineering and Technology IJMET Volume 10 Issue 03 March 2019 pp. 782-792. Article ID IJMET_10_03_082 Available online at http ijmet JType IJMET amp VType 10 amp IType 3 ISSN Print 0976-6340 and ISSN Online 0976-6359 IAEME Publication Scopus Indexed INFORMATION SYSTEM OF CUSTOMER RELATIONSHIP MANAGEMENT PT HASRAT ABADI MERAUKE REGENCY Stanly Hence Dolfi Loppies Department of Information Systems Faculty of Engineering Universitas Musamus Merauke Indonesia Fransiskus Xaverius Manggau Informatics Engineering Department Faculty of Engineering Universitas Musamus Merauke Indonesia ABSTRACT Customer relationship management CRM is defined as a clear business strategy and is a combination of a range of functions skills processes and technologies that together allow companies to better manage profits with customers as real assets. PT Hasrat Abadi is the official distributor for Toyota and Yamaha vehicles in five regions in Eastern Indonesia. However PT Hasrat Abadi does not have software that can manage company relationships with customers and provide fast information to customers for customer satisfaction and increase profits from the company. Making this application uses the RUP Rational Unified Process methodology which is gradual with upward progress and iterative repetitive to get the appropriate results. Applications can help companies in making a new breakthrough to market their goods and services by reading customer behavior through questionnaires polling and recording customer activity this application can help companies to promote the latest products to customers online so they can keep customers even new customers. Keywords CRM RUP online Cite this Article Stanly Hence Dolfi Loppies and Fransiskus Xaverius Manggau Information System of Customer Relationship Management Pt Hasrat Abadi Merauke Regency International .
