This study aims to analyze the relationship between public relations and sales promotion to the decision-making process of buying refill water. The population and sample in this study were 41 respondents. | Analysis of the effect of public relation and sales promotion on decision making processes for buying water refills in Merauke International Journal of Mechanical Engineering and Technology IJMET Volume 10 Issue 03 March 2019 pp. 759-765. Article ID IJMET_10_03_079 Available online at http ijmet JType IJMET amp VType 10 amp IType 3 ISSN Print 0976-6340 and ISSN Online 0976-6359 IAEME Publication Scopus Indexed ANALYSIS OF THE EFFECT OF PUBLIC RELATION AND SALES PROMOTION ON DECISION MAKING PROCESSES FOR BUYING WATER REFILLS IN MERAUKE Semuel Batlajery and Marlyn Alfons Universitas Musamus Merauke Indonesia ABSTRACT This study aims to analyze the relationship between public relations and sales promotion to the decision-making process of buying refill water. The population and sample in this study were 41 respondents. Observations questionnaires interviews data analysis techniques using multiple regression analysis. Then the data is processed using SPPS version 23. From the results of the analysis of the research obtained it shows that public relations has a significant effect on the decision-making process of buying refill water which is proven by a significant value of 0 000 Analysis of the Effect of Public Relation And Sales Promotion on Decision Making Processes For Buying Water Refills in Merauke and technology is increasingly expanding free trade as if trade has become unlimited in space and time. Public relations is the process of interaction where public relations creates public opinion as an input that benefits both parties and instills understanding fosters motivation and public participation aims to instill good wishes trust mutual understanding and a good image of the public. Public relations is a special function of management that helps build and maintain joint communication understanding support and collaboration between organizations and the public involves management problems helps management to know and respond to public .
