The results of the analysis show that rice consumption in Indonesia influenced by the number of households, rice prices, cooking oil prices, chicken prices, participation in rice consumption, age and social assistance. Price elasticity and income elasticity is inelastic, but income elasticity not statistically significant. There are indications that food diversification is happening, can be seen from consumption decline due to social assistance which provides alternative choices of consumption. | Determinant of rice consumption Evidence from panel data in Indonesia