(BQ) The aim of this text is to provide you with a comprehensive guide to the concepts, techniques and best practice to support all the digital marketing processes shown in Figure 1. This book is based on emerging academic models together with best practice from leading adopters of digital media. The practical knowledge developed through reviewing these concepts and best practice is intended to enable graduates entering employment and marketing professionals to exploit the opportunities of marketing using the Internet while minimising the risks. | Internet Marketing Strategy Implementation and Practice 3rd Edition 2
