The present study was conducted in Chittorgarh region of Rajasthan. Out of five districts in Chittorgarh region, two districts Chittorgarh and Pratapgarh were selected randomly by using simple random sampling. From the selected two districts, a total of 6 panchayat samities were selected randomly. A total 29 villages were selected randomly from the selected panchayat samities in proportion to size of the panchayat samities. From each selected village 10 per cent respondents were selected. In this way a total of 302 respondents were selected for study purpose. Majority ( per cent) of farmers were aware about the name of 'Kheti Ri Batan' programme broadcasted by AIR, Chittorgarh. | Impact study of influence of agricultural mass media programme on farmers
