The aim is to instill awareness to the younger generation about the glory of the Indonesian people in the past as a producer of spices. The results showed that the strategy undertaken by the Government of the Republic of Indonesia to internalize the history of the Spice Track to the younger generation was through: exhibitions, historical visits, and discussions / seminars. | Internalization strategy of conscious awareness of spices lane as national brand and national pride of Indonesian nation Vol. 7 2020 A new decade for social changes ISSN 2668-7798 9 772668 779000 Technium Social Sciences Journal Vol. 7 337-350 May 2020 ISSN 2668-7798 Internalization strategy of conscious awareness of spices lane as national brand and national pride of Indonesian nation Budiana Setiawan1 Ferdi Widiputera2 1 Center for Policy Research Research and Development Agency. The Ministry of Education and Culture the Republic of Indonesia Jakarta Indonesia 2University of Indonesia Jakarta Indonesia budianasetiawan@ pompito2006@ Abstract. The archipelago now Indonesia in the past was known as the center of the spice commodity which was needed for various purposes by other nations such as China India the Middle East and Europe. This has caused the archipelago to become a destination for traders from other countries for thousands of years thus creating a trade route called the Spice Route. The glory of the Spice Route in the Archipelago reached its peak in 1500 until 1650 but then collapsed after being ruled by European nations. Nevertheless the existence of the history of the Spice Track needs to be internalized to students as one of the nation s branding and nation pride of the Indonesian people. The problems are 1 What is the strategy of internalizing the teaching of the Spice Path to students 2 What are the efforts made by the government to support efforts to internalize the historical awareness of the Spice Track The aim is to instill awareness to the younger generation about the glory of the Indonesian people in the past as a producer of spices. The results showed that the strategy undertaken by the Government of the Republic of Indonesia to internalize the history of the Spice Track to the younger generation was through exhibitions historical visits and discussions seminars. However the
